# Our recommendations for social media formats

Sizes, safe zones and subtitle placement for Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Threads, the way we make them. These are Avola Media's own recommendations, not platform specifications.

- [All sizes in one table](https://guides.avola.dk/sizes/index.md)
- [All formats as data (JSON)](https://guides.avola.dk/data/formats.json)

## [Facebook](https://guides.avola.dk/facebook/index.md)

- [Facebook image](https://guides.avola.dk/facebook/image/index.md): 1:1, 1080 x 1080 pixels
- [Facebook video](https://guides.avola.dk/facebook/video/index.md): 1:1, 1080 x 1080 pixels
- [Facebook profile picture](https://guides.avola.dk/facebook/profile-picture/index.md): 1:1, 1080 x 1080 pixels
- [Facebook cover photo](https://guides.avola.dk/facebook/cover-photo/index.md): 2.7:1, 851 x 315 pixels

## [Instagram](https://guides.avola.dk/instagram/index.md)

- [Instagram image](https://guides.avola.dk/instagram/image/index.md): 3:4, 1080 x 1440 pixels
- [Instagram carousel](https://guides.avola.dk/instagram/carousel/index.md): 3:4, 1080 x 1440 pixels
- [Instagram Reel](https://guides.avola.dk/instagram/reel/index.md): 9:16, 1080 x 1920 pixels
- [Instagram Story](https://guides.avola.dk/instagram/story/index.md): 9:16, 1080 x 1920 pixels
- [Instagram profile picture](https://guides.avola.dk/instagram/profile-picture/index.md): 1:1, 1080 x 1080 pixels

## [X](https://guides.avola.dk/x/index.md)

- [X image](https://guides.avola.dk/x/image/index.md): 1:1, 1080 x 1080 pixels
- [X video](https://guides.avola.dk/x/video/index.md): 1:1, 1080 x 1080 pixels
- [X profile picture](https://guides.avola.dk/x/profile-picture/index.md): 1:1, 1080 x 1080 pixels
- [X header](https://guides.avola.dk/x/header/index.md): 3:1, 1500 x 500 pixels

## [TikTok](https://guides.avola.dk/tiktok/index.md)

- [TikTok video](https://guides.avola.dk/tiktok/video/index.md): 9:16, 1080 x 1920 pixels
- [TikTok profile picture](https://guides.avola.dk/tiktok/profile-picture/index.md): 1:1, 1080 x 1080 pixels

## [LinkedIn](https://guides.avola.dk/linkedin/index.md)

- [LinkedIn image](https://guides.avola.dk/linkedin/image/index.md): 4:5, 1080 x 1350 pixels
- [LinkedIn carousel](https://guides.avola.dk/linkedin/carousel/index.md): 4:5, 1080 x 1350 pixels
- [LinkedIn video](https://guides.avola.dk/linkedin/video/index.md): 4:5, 1080 x 1350 pixels
- [LinkedIn profile picture](https://guides.avola.dk/linkedin/profile-picture/index.md): 1:1, 1080 x 1080 pixels
- [LinkedIn banner](https://guides.avola.dk/linkedin/banner/index.md): 4:1, 1584 x 396 pixels
- [LinkedIn company page profile picture](https://guides.avola.dk/linkedin/company-page/profile-picture/index.md): 1:1, 1080 x 1080 pixels
- [LinkedIn company page cover](https://guides.avola.dk/linkedin/company-page/cover/index.md): 5.9:1, 1512 x 256 pixels

## [YouTube](https://guides.avola.dk/youtube/index.md)

- [YouTube video](https://guides.avola.dk/youtube/video/index.md): 16:9, 3840 x 2160 pixels
- [YouTube Shorts](https://guides.avola.dk/youtube/shorts/index.md): 9:16, 1080 x 1920 pixels
- [YouTube profile picture](https://guides.avola.dk/youtube/profile-picture/index.md): 1:1, 1080 x 1080 pixels
- [YouTube channel banner](https://guides.avola.dk/youtube/banner/index.md): 16:9, 2560 x 1440 pixels

## [Threads](https://guides.avola.dk/threads/index.md)

- [Threads image](https://guides.avola.dk/threads/image/index.md): 1:1, 1080 x 1080 pixels
- [Threads video](https://guides.avola.dk/threads/video/index.md): 1:1, 1080 x 1080 pixels
- [Threads profile picture](https://guides.avola.dk/threads/profile-picture/index.md): 1:1, 1080 x 1080 pixels

Last updated 13 November 2026.